141 Worldwide, Nigeria (BAT Group)

Relationship Marketing

Using direct marketing and conventional marketing systems and leveraging on cutting edge Technology platforms we will create and maintain profitable customers for our clients thereby adding value to their businesses.

CRM Value and Benefits:

• Security / Retention
• Information on profitable customers enables managers to channel all efforts into their retention
• Business growth (Cross Selling or Up selling) Focusing on most profitable customers can identify further products and services that they may need. Thus cross-selling and product development can increase profitability and cement relationships
• Customer acquisition Understanding the characteristics of the most profitable customers can also focus marketing efforts at attracting more customers with the same features and therefore a probability of similar profit performance in the future
• Enhancing profitability (through Segmentation)
• By analysis of customer purchase patterns, communications can be more effectively targeted, requirements better focused and waste reduced. Those customers whose consumption of service or approach to usage is unprofitable can be influenced to change their behavior through pricing mechanics and other devices, so that they become profitable to the supplier

CRM Channels

• Direct Mail
• Telephone (Telemarketing & Call Centers)
• Personal Visits (face-to-face communication) for sales promotions

Interactive channels:

• Internet (Online Banners & Websites)
• E-mail (e.g. Viral Mail)
• SMS broadcasts