|
Prima Garnet Ogilvy is the leading marketing communication agency in Nigeria, managing some of the most important brands within the economy.
The Ogilvy operation in Nigeria is made up of Prima Garnet Ogilvy (advertising), 141 Worldwide, Cutler Ogilvy PR, MediaShare, Lampost (events & experiential) and First Direct Marketing.
Each of the Ogilvy operations carries unique identity, expertise and capacity that is readily available in the delivery of wholesome brand value to clients.
Along with our wide Pan - African presence, Ogilvy in Nigeria also looks after the sub regional operation in Ghana:
- Strategic Planning capability
- Broad scope of integrated brand communication tools
- Proprietary Strategic Brand Building Tools
- 360 Degree Brand Stewardship
- Regional coverage & network size
- An Ogilvy Worldwide business
- Part of WPP Group
- Wide client base
Our Vision
Our brand marketing philosophy is supported with sets of proprietary tools and techniques designed to give us a critical understanding into insights - what is at the heart of the brand, beyond product attributes. It enables us to define and distill the brand down to its best and purest qualities - the DNA of the brand / consumer relationship.
Our Profile
We seek to employ the brand knowledge at every point of contact with the consumer; building and modifying impressions. Whether it is in mass communication or one-to-one, there must be One brand, One Voice. Everything that touches the consumer must be in touch with the brand.
We Employ
- Brand Audit
- Brand Print
- 360 Degree Brand Mapping
- FBI (Field Brand Investigation)
- Butterfly; 360 Degree Brand Stewardship toolkit
|
