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Covering over 42 countries across Africa, our extensive network combines with our firm commitment to the philosophy of 360 Degree Brand Stewardship. Shelley Lazarus, our Global CEO, explains this philosophy by saying that "A Brand is not just what you say it is, the Brand is the totality of what the consumer experiences.From quality, to taste, to packaging, to the retail environment, to line extensions, to ergonomics, design and color, to sales promotion, to price, to corporate reputations and public relations, to the sales force and service experiences, to the delivery trucks, to word-of-mouth, to telemarketing scripts and receptionists style, to the way you answer the phone, to prejudices and attitudes, to collective and individual memories, to history. Scraps and straws that add up to a company's most valuable asset: a 360 Degree Brand".
So, please, browse around and enjoy the site. And if you'd like to contact us we'd be more than happy to get in touch with you and bring out the very best communication for your brand all across Africa. |
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“Advertising is the work that is usually most visible and that we are most judged by. We will not be seen as a great creative agency, a great idea company, without great advertising”, Ogilvy Worldwide Chairman, Shelly Lazarus. .
It is easy to be successful when times are flush, but not so easy when times are tough. Despite the onset of a global recession, the spotlight has never shone more brightly on opportunities for Africa. .
The Africa network is not planning to downsize our commitment to clients and network partners. This is not to say that because our business is in developing markets, we will not be affected by the global crisis. .
Potential cuts in foreign grants and loans, which constitute about 40% of some of our national budgets, drops in remittances from emigrant workers, price drops on commodity exports, declines in export-led production and employment, and the inevitable suspensions of some government programmes and projects in the coming years, will have their impact. .
We will need to change fast, but stay on course and adopt the best possible course in quality delivery, while remaining frugal, professional and valuable. .
Importantly, we have gained clarity and experience that will guide us and our partner clients through the tough times ahead. We will accomplish this when we join our imaginations and creative skills to our common purpose of delivering a well-organised and successful Ogilvy Africa network. .
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